One of the most exclusive areas of Paris is definitely the “Triangle d’Or” – think of the geometric shape formed by Avenue Montaigne, Avenue George V, and of course Avenue des Champs-Elysées. Many recent and upcoming changes of the world’s most famous avenue have been hitting the headlines… Let’s start with the latest updates on available locations and brand new flagship stores:
50 Avenue des Champs-Elysées
The former Gaumont movie theater is to be remodeled and commercialized by BNP Parisbas and Cushman & Wakefield. To be continued…
52 Avenue des Champs-Elysées
In March 2019, the Galeries La Fayette should be opening a 9,000 m² high-end « lifestyle » concept store on seven levels (including a “green” rooftop with a restaurant) in the former Virgin Mégastore building. It is owed by the Qatar Special Fund and the remodeling budget is 53 million Euros with an annual rent of, reportedly, 12 million Euros… Chanel has rented out offices on the upper floors and will reopen a new “Boutique Beauté” at street level, next to a perfume store for Dior, and a third brand yet to be revealed. Monoprix Champs-Elysées reopened yesterday, November 5, with 3,000 m2 on the three lower floors, hence twice the former surface, after 18 months of renovation. Open every day from 9 am (10 am on Sunday) till midnight, it will be focusing on fashion, beauty, and home design, with a dedicated range of Parisian products.
79 Avenue des Champs-Elysées
The Art Déco building, owned by Groupama, a major insurance company in France, was home for many years to Toyota’s showroom, Mc Kinsey & Company’s consulting office, and the famous nightclub called “Le Queen”. The American sports brand Nike, currently located at 63-67 Champs-Elysées, plans on turning the new 4,300 m2 place into an gigantic “sports temple” on five levels along with an incredible rooftop offering a unique view on the Champs-Elysées and the entire city of Paris. It will be its largest store in all of Europe, with an annual rent approaching 14 million Euros. Opening planned for December 2019.
112-114 Avenue des Champs-Elysées
It was the largest real estate transaction of the year in France: the building was purchased for 600 million Euros by BVK, a German pension fund. With 5,500 m2, it will reopen as Apple’s largest store in the country (while they’re closing the Louvre Apple Store, Apple’s very first location in 2009) after more than 50 millions Euros worth of remodeling work… According to MacGeneration, the annual rent is 14 million Euros (probably the highest in Paris) and some members of Apple France staff will have their offices relocated to this new impressive headquarter. Expect Italian marble and a Steve Jobs Theater… and crazy lines in front of the store when they open their doors later this month!
Rumor has it that Victoria’s Secret’s first store in France (to be opened in 2019) could be located… Guess where? Could it be at one of the above addresses?